BPOs vs. Contact Centers

BPOs vs. Contact Centers: The difference, explained

One of the most commonly asked and frequently searched questions is: How are call centers different from BPOs?

BPOs vs. Contact Centers: The difference, explained: BPO (Business Process Outsourcing) and call/contact center are frequently used interchangeably. People often confuse the services both offer and treat them as if they’re the same thing. Even though these terms might seem related, they are not the same. Here, we’ll help you learn more about the definitions, fundamental differences, and similarities between call centers and BPO service providers to make more informed selections as you outfit your facility with new technology and prepare to outsource to fulfill customer demands.

What is a BPO?

What are Contact Centers?

A contact center is often an in-house, centralized facility that handles communications-related operations to answer client requests for product or service support or information. Although the modern contact centers include everything from email to chat, instant messaging tools, and video calling, the main focus is telecommunications. BPOs vs. Contact Centers also diverge in their communication methods and scope of operations. Contact centers may also be utilized for other functions, including research, customer service, technical support, medical advice, and more.

Contact centers or Call centers: what’s the distinction?

Employees in an open plan office, working on computers

Technological Transformation

BPOs are increasingly adopting advanced technologies to enhance their services:

  • AI and Machine Learning: 83% of executives are incorporating AI into outsourced services, with 20% actively creating strategies to manage AI-driven digital workers1.

What are the differences between BPOs vs. Contact Centers?

Functionality & Operations

BPOs vs. Contact Centers differ greatly in functionality and operations: BPOs handle client relationships and key back-end business tasks behind the scenes. On the other hand, contact centers only operate on the front lines, focusing on interactions between callers and agents and providing customer support by ensuring existing customers are kept happy, or new customers are acquired. While some front-office jobs are shared among the two, contact center employees never handle many back-end processes. Here are a few examples:

  • Market research
  • Sales and marketing
  • Data entry
  • Payments
  • Finance
  • Accounts
  • Management tasks, etc.
A woman smiling while talking on a cell phone

Services provided

BPOs vs. Contact Centers showcase unique differences in services provided: A call center is a subset of BPO that primarily focuses on telephone calls. BPO, on the other hand, focuses on tasks. While a call center service is essential for direct consumer connection and cultivating a company’s relationship with its clients, BPOs are hired to work on an organization’s back- and front-office work to contribute to reputation management. Interacting with customers may or may not be required. BPOs vs. Contact Centers highlight how BPOs look after non-core processes to increase efficiency and lower expenses.

BPOs can provide services for the following industries:

  • Finance and Accounting (Accountants, Bookkeepers, and Debt Recovery)
  • Back Office Support (Human Resource Managers, Encoders, Virtual Assistants, Data Entry, and Account Managers)
  • Marketing Operations (Digital Marketers, Social Media Managers, Copywriters, Video Editors, and Graphic Designers)
  • Customer Support (Customer Service Specialists, Telemarketers, Email Support/Chat Representatives, Lead Generators)
  • IT (Software Engineers and Developers, Network Engineers, UI/UX & Website Developers)

Call centers can provide services for the following industries:

  • Billing and Collections (Billing Specialists, Collections);
  • Lead generation (Survey generation, appointment setting);
  • Customer Service (Email assistance, customer care);
  • Technical Support (System Engineers, Network Engineers).

Process Management

Data entry, management, payments, surveys, accounts & finance are part of the back-end process that distinguishes BPOs vs. Contact Centers further. Contact centers manage only front-office processes, mainly inbound and outbound calls. Among the front office procedures, customer management services like telemarketing, appointment setting, customer care, inbound and outbound sales, market research, technical assistance, and help desk services via social media, phone, email, and live chat.

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What have we learned?

A Cоntact center is not the same thing as BPO. And the difference is quite significant. A contact center is a subset of a BPO that focuses on handling customer-related items.

Contact centers and call centers differ via the communication channels covered: call centers usually just involve phone labor, while contact centers involve many different communication channels.