Email Marketing Specialist
Position: Email Marketing Specialist
Location: Skopje Macedonia
Seniority: Mid-Level
Employment type: Full-time
Job function/department: Marketing
Reports to: Marketing Director
About Front Logix Solutions:
Located in Santa Monica, California, USA, and Skopje, Macedonia, Front Logix is an emerging Business Process Outsourcing (BPO) provider that provides businesses worldwide with next-gen customer experience and customer care services that streamlines the way companies engage with their customers. We offer the best human capital solutions for creating stronger relationships, increasing sales, and improving customer retention rates. We partner with our clients to develop workforce strategies that drive customer loyalty. We help them make the most of their customer data, create new customer experiences, and optimize their business processes. By investing in better customer service, our clients find themselves with more satisfied customers who stay happy for more extended periods, all while reducing operational costs.
Position Summary:
We are looking for an experienced, talented, and innovative mid-level Email Marketing Specialist to manage our company and our clients’ email campaigns.
As an Email Marketing Specialist at FrontLogix, you will work closely with the Marketing Director to run email marketing campaigns end-to-end, managing email databases and creating marketing automations and newsletters. You will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and copy dissemination.
The role of the Email Marketing Specialist will be part of a rapidly growing industry centered on creating and distributing messages for both FrontLogix and FrontLogix’s clients via the chosen tool for email marketing – Active Campaign. You will be required to collaborate with the digital communication specialist in charge of content writing for all channels to ensure maximum uptake of offerings.
To be successful as an email marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable emails and email campaigns (automations) while monitoring the KPIs and preparing analysis to ensure campaign success.
Duties and Responsibilities:
- Obtain market research to comprehend prevailing consumer behaviors better
- Identify target audience and grow our email list
- Review former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
- Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective clients
- Design and implement email marketing campaigns
- Design modern and engaging emails through the use of automation software ActiveCampaign
- Write newsletters, including all company updates
- Upgrade our email templates using graphics, personalization, and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Track and analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
- Create and monitor a wide variety of email marketing campaigns
- Ensure the design and layouts of emails are optimized, user and mobile-friendly
- Proofread key messaging in and out of email templates
- Compile email lists
- Purge email lists
- Maintain a database of customers who have opted to receive our correspondence
- Secure email databases for future campaigns
- Follow up on emails
- Aid additional digital marketing efforts
Required Qualifications / Experience / Knowledge:
- University degree OR Certification in Marketing, PR, Corporate Communications, or a similar relevant field
- Proven work experience as an Email marketing manager or Digital marketing specialist for 2+ years
- Fluency in English
- Proficiency in marketing automation technology
- Hands-on experience with ActiveCampaign, HTML, and content management systems
- Excellent written communication and copywriting skills
- Familiarity with analytical and database tools
- Excellent communication, interpersonal, and presentation skills
- Outstanding organizational and time-management skills
- Team player capable of completing work tasks with a minimum of supervision
- Experience working for a Contact center or a BPO will be considered a bonus
A competitive compensation package is offered based on qualifications:
- Healthcare coverage
- Vacation and paid holidays
- A hybrid work schedule with flexible working hours
- Private health insurance
- Compensation: 650 EU net

